Surgent's Building Your Personal Brand

Overview

A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own marketable personal brand.

Highlights

• The relevance of brand vs. reputation
• Key components of a personal brand
• Breaking down the who, what, where, when, why, and how of creating a personal brand

Prerequisites

None

Designed For

Professionals seeking to create their personal brand

Objectives

• Recognize the relevance of a strong personal brand
• Understand how reputation, relationships, and other factors impact a brand
• Identify your personal brand and formulate actionable steps to build your brand

Preparation

None

Notice

This course is provided by a third-party vendor. Please note that login instructions will not be available in the ‘My Upcoming CPE’ section of the NESCPA website. Instead, the login instructions will be sent directly to you via email by Surgent. Upon completing the course, your hours will be recorded in the ‘My CPE Tracker’ section of the NESCPA website.