LinkedIn Profile Secrets for CPAs

Overview

Today’s CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Highlights

The major topics covered in this class include:

• Effective branding and LinkedIn profile positioning for CPAs
• Best practices and tips for each profile feature
• Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
• Sizzle elements: Your headshot, background banner, videos, and media
• Essential LinkedIn settings and privacy for CPAs

Prerequisites

None

Designed For

CPA who wants to build a better LinkedIn profile

Objectives

After attending this presentation you will be able to...

• Make immediate improvements to your LinkedIn profile
• Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
• Showcase your credentials, education, experience, and personal brand

Preparation

None

Notice

This course is provided by a third-party vendor. Please note that login instructions will not be available in the ‘My Upcoming CPE’ section of the NESCPA website. Instead, the login instructions will be sent directly to you via email by CPA Crossings. Upon completing the course, your hours will be recorded in the ‘My CPE Tracker’ section of the NESCPA website.